Are you an Ethical Shopper?

Running an Ethical Business means "Fair Wages", "Fair Price" and "Honest Profit".

  • Paying Fair Wages: this means to treat the people who work for you, whether directly or indirectly, fairly. If you treat people well and pay them a goog wage, you give them a sense of pride and dignity as human beings. You, as their employer, have the responsibility to ensure that their working and pay conditions are good and that they are able to live a dignified life. 
  • Charging a higher but fair price to consumers: your product is going to be priced at above the market average in order you can pay a fair price to your workers. And in this world of cheap goods, we, as consumers, should always seek to find out where and how the product we are purchasing is sourced. If we believe that everyone deserves to earn a decent living and live life in a dignified way, then we should be prepared to pay a little more for the product. 
  • Making and honest and fair profit: there are companies that charge their customers a lot of money for top quality but pay obscenely little in production costs. As consumers, we should, therefore, also look carefully at the companies we buy from to ensure that the profit they are making is honest and fair. 
The Key to shopping ethically is to buy fewer items.


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